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Wuhan Sports Center

Create 2025 Baidu AI Developer Conference

AI & AR Explore Jingchu

A Hubei University project in the Wuhan technology exhibition, bringing Jingchu culture to life through digital environments, AI and immersive interaction.

The AI & AR Explore Jingchu booth, with digital scenes on screen and headsets on the table
Fig. 01
Wuhan technology exhibition · Hubei University AI & AR Explore Jingchu boothView original ↗

Enter a digital world.
Explore Jingchu culture.

On April 25, 2025, the Create 2025 Baidu AI Developer Conference took place at Wuhan Sports Center. Hubei University's AI & AR Explore Jingchu project joined the Wuhan technology exhibition to share its approach to cultural digitization with developers and visitors.

The booth presented digital environments inspired by Jingchu culture. Visitors could explore virtual spaces and use an LLM to learn more about the scenes. Headsets and demonstration screens made the content something to see, experience and interact with.

Project lead Zhenxin Lin · Exhibiting team Dongyang Yu and Junwei Chen

View media coverage ↓

Culture × Technology

Beyond watching.
Take part.

Digital Jingchu environments
Digital spaces present cultural settings, with architecture, courtyards and visitor viewpoints shown on the booth screen.
LLM-assisted exploration
As described at the booth, visitors can use an LLM to explore cultural details within the digital scenes.
Virtual chime-bell interaction
The Wuhan Economic Development Zone media center recorded visitors wearing AR glasses to strike virtual Marquis Yi of Zeng chime bells and experience the music.Read the exhibition report ↗
A supplied Changjiang Daily video frame introducing Hubei University's AI & AR Explore Jingchu project
Fig. 05
Changjiang Daily on-site report · Video frameView original ↗

In the media

Hubei University
at the Wuhan technology exhibition.

Changjiang Daily's on-site video features Hubei University's AI & AR Explore Jingchu project. This frame was supplied by the team; related reports and conference information are linked below.

Related coverage
Weibo post ↗Sohu article · Baidu mini program ↗Related Baijiahao article ↗

Original links supplied by the team. Some may need to be opened in their respective apps.

Further reading · Research background · 2023

XR and cultural heritage.
Earlier explorations.

A Science and Technology Daily report republished by Hubei University in 2023 describes Riji Yu's work on digitizing traditional villages, presenting cultural heritage and interacting with virtual chime bells, offering context for the combination of XR and Jingchu culture.

The report documents earlier research and can be read alongside this conference exhibition.

Riji Yu: Exploring XR for digital innovation in culture and tourism ↗

Activity record

Activity
Create 2025 Baidu AI Developer Conference
Date
April 25, 2025
Venue
Wuhan Sports Center · Wuhan technology exhibition
Exhibited project
Hubei University · AI & AR Explore Jingchu
Project lead
Zhenxin Lin ↗
Exhibiting team
Dongyang Yu and Junwei Chen
Sources
Team photographs and supplied news frames; conference information from Baidu and reports from Cnhubei, the Wuhan Economic Development Zone Media Center and Hubei University News.

The project name follows the exhibition booth and public reports. Photographs preserve the on-site record; select an image to view the original.

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